At times we need to truly escape reality, for until we start to dream again the ‘magic’ won’t happen. Dreams can become reality; they just need someone to manifest them.
JOSHUA’s Magazine Issue THREE presents an aspirational lifestyle however many of us inwardly perceive their contents to be unattainable, out of reach, and as such they don’t exist to us.
As you peruse Issue THREE cast care aside, allow yourself to be enveloped in our world – it is our hope that it will inspire you to dream. Remember life is fantastic, you just need to decide how you intend to make it that way.
To celebrate Issue THREE and show you exactly what we mean by life being fantastic, JOSHUA’s Magazine commissioned the master of turntables and feel-good fusion DJ Angelo to translate our issue theme into an inspiring, uplifting, mood-transforming mix.
Using a Bentley road-trip as inspiration, DJ Angelo, created an hour long feel-good uplifting party mix, with the power to make anyone smile that hears it. Ladies & Gentlemen, we’re proud to present "LIFE IS FANTASTIC" - a promotional mix by DJ Angelo in association with Bentley Motors.
The front cover is unassuming and void of title, branding only indicated by our centralized symbol of aspiration – the JOSHUA Tree – making for a clean, minimal aesthetic becoming of any environment. Open the publication to unveil a more conventional front cover, giving insight to the content and inviting you into our aspirational world. This purist's version of JOSHUA's Magazine is only available online.
JOSHUA’s Magazine acknowledges that real life doesn’t consist of seasons or collections, but of chapters – that is how life is lived. Chapters of accomplishments, trials, failures and of course – triumphs. Those that have read past Issues of JOSHUA’s Magazine will notice that it is not partitioned in areas of interest, but disparately moves from feature to feature denoted in Chapters; reflective of the chronology of life. While not sectioned, JOSHUA’s Magazine will cover the same interest areas in each issue albeit to varying extents depending on the “mood” of the issue. Rest assured, your key interests will always be covered.
Regardless of interest or idyllic vocation the real world revolves around businesses and the procurement of money; the dream situation are those that find a way of making businesses doing things they truly enjoy.
Each issue of JOSHUA’s Magazine will celebrate aspirational businesses and take a look at how they went about securing their future and success. Issue THREE’s PURVEYOR, features three businesses hailing from different continents and industries.
Editor at Large Jean Pierre Mastey deep into the world of ICON 4x4 with founder Jonathan Ward. Founded in 2008 ICON offer a turn key solution for fans of off road vehicles based off the vintage Bronco and Jeep silhouettes. From classic car bodies with upgraded chassis and body plants to augmented Land Cruisers worth in excess of 100k - an eye opening read.
Oft more misconstrued rather than misunderstood, JOSHUA's Magazine Editor in Chief Eli Ankutse caught up with TUMI CEO Jerome Griffiths and Creative Director George Esquivel at their London Store launch to set the record straight. The future is bright - quite literally - for TUMI as George unveils plans for a brighter colour palette moving forward and an expansion on their already popular black ballistics.
According to Christian Rauch "People are writing more than ever before in mankind" and he would know, after all he is the MD of writing instruments experts Montblanc. Editor Anthony Elliott examines the essence of the Meistersuck writing culture as Christian outlines Montblanc's plan to remain ever current through the advancement of classic writing technologies.